Abstract
In India around 60% of the population depends on agriculture sector. Agriculture sector contributes 18% to India's GDP. Crop failure due to natural calamities and unfavorable climatic conditions puts farmers in a challenging situation. Thus it is necessary to safeguard the farm sector from various production risks. Therefore on 1st April 2016 GOI implemented Pradhan Mantri Fasal Bima Yojana. Personal profile of the farmers plays a crucial role in avail the benefits of this scheme. Based on preliminary survey eleven villages from Jambusar taluka of Bharuch district was selected based on the number of beneficiaries. Proportionate random sampling method was for the selection of 62 beneficiaries and 62 non beneficiaries from same village were selected for the study and it make 124 sample sizes. From the statistical analysis it was identified that majority beneficiaries and non beneficiaries belonged to middle aged group, educated up to secondary level, medium annual income. Majority part of the beneficiaries and non beneficiaries had medium land holding with moderate experience in farming, membership in more than one organization. Moderate mass media exposure, extension contact, risk orientation and economic motivation. Majority of beneficiaries and non beneficiaries occasionally use the source of information.
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