Abstract

It is frequently asserted that the political, cultural, and economic environments in which managers work play a significant role in their managerial behavior. On the other hand, some researchers claim that the process of globalization of trade diminishes the effects of these important environmental factors. As far as could be ascertained, no studies have been conducted to test these hypotheses in the sales management area. This paper reports the findings of a study of two randomly selected groups of sales managers in two countries with very disparate political, cultural, and economic environments - South Africa and the USA. It was established that there was substantial similarity between the two groups with respect to several areas of managerial behavior.

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