Abstract

In recent years, the Internet industry has developed rapidly, and it has also highlighted its vitality in the video industry. At the same time, it will become the most important channel for video content communication. Among them, iQiyi and Tencent Video have become two prominent Chinese video websites, and their two video websites have very different points, namely PGC mode and UGC mode. This article will use Jacques Lacan's mirror theory as the theoretical basis to analyze the industrial impact and industrial orientation brought by PGC and UGC.

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