Abstract
Money and time both play important roles in people’s daily life. Many studies have demonstrated that even subtle reminder of money or time will influence human behaviors. Empirical researches suggested that money cues had triggered a state of self-sufficient economic mind-set while time priming can activate a kind of emotional mind-set. As a result, participants whose money concepts were primed showed less pro-social behavior than those who were not been primed of time. This paper is mainly to summarize previous research, and further discuss two problems: 1) the different mechanisms of time on pro-social behavior compared to money; 2) broadening our scope of research samples about time priming and money priming.
Highlights
Money and time are two types of important resources in people’s daily life, and have far-reaching influence on people’s behavior and decision-making in the economic society
Comparative studies of money priming and time priming tend to concentrate on the areas of happiness and
Researchers have completed a series of interesting researches: for example, donating money or donating time for public institutions, which kind of priming will make people more generous about money? Recalling the money or time spent on a product, which one will increase your satisfaction on the product itself? Spending time or money in order to help a friend, what kind of behavior brings more intimate feelings? this series of studies points to a similar result, which seems that money priming would undermine intimate relationships, and reduce the happiness of the individual, while the time priming makes people more social and more satisfied with the goods and happiness
Summary
Money and time are two types of important resources in people’s daily life, and have far-reaching influence on people’s behavior and decision-making in the economic society. (2015) A Comparative Study of Effects of Time Priming and Money Priming on Pro-Social Behavior. This series of studies points to a similar result, which seems that money priming would undermine intimate relationships, and reduce the happiness of the individual, while the time priming makes people more social and more satisfied with the goods and happiness. This article summarized the predecessors’ research from a new perspective. It introduced the priming effect and pro-social behavior briefly, and described the effect of the money priming and time on the pro-social behavior, and the different methods to produce the money priming or time priming. It gave the theory explanation to the influence, and discussed the future research direction
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