Abstract
Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A research model that reflects the behavioral intention to use m-payment services is developed and empirically tested using structural equation modeling on a data set consisting of 529 potential users and 256 current users of m-payment services in Thailand. The results show that the factors that influence current users’ intentions to use m-payment services are compatibility, subjective norms, perceived trust, and perceived cost. Subjective norms, compatibility, ease of use, and perceived risk influenced potential users’ intentions to use m-payment. Subjective norms and perceived risk had a stronger influence on potential users, while perceived cost had a stronger influence on current users, in terms of their intentions to use m-payment services. Discussions, limitations, and recommendations for future research are addressed.
Highlights
Rapid innovations associated with handheld devices have significantly changed and improved the functionality of mobile phones, allowing people to use them for more than just the purpose of instantaneous communication
Convergent validity was evaluated using the attributes of factor loading, average variance extracted (AVE), and construct reliability (CR)
Our study provided a holistic overview of m-payment service adoption by first identifying the factors that influence m-payment service adoption among current and potential m-payment users and comparing these two groups to identify any differences in these factors
Summary
Rapid innovations associated with handheld devices have significantly changed and improved the functionality of mobile phones, allowing people to use them for more than just the purpose of instantaneous communication. Of these innovations, mobile commerce (m-commerce) has emerged as a significant area for mobile phone use in the age of wireless technology. The use of mobile payments (mpayments) is becoming a key driver of m-commerce, as any purchase of goods or services using m-commerce channels requires a payment system. Consumers would not be the only beneficiaries of the wider use of m-payment services. The success of m-payments is important because it can generate returns for individual companies that invest in its development and can improve a country’s overall financial services standards, as this mode of payment allows greater cost efficiency compared with a paper-based payment system (Bank of Thailand, 2015)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
