A Comparative Study of Consumer Perception of Product Quality: Chinese versus Non-Chinese Products

Abstract

<span>Product quality is a critical determinant of consumer satisfaction. The demand for a product<span> depends upon the quality that a manufacturer is providing to their consumers. China, which is a<span> growing economic power, exports its manufactured goods to the entire global markets. Chinese<span> goods have been successful to capture market because of its competitive price strategy as<span> compared to the products of other countries. The major problem with the Chinese products is that<span> these are perceived as of relatively inferior quality in comparison to the products of other<span> countries. This study is an attempt to assess the perceptions of customers regarding price and<span> quality aspects of Chinese and non Chinese products. To compare the relative effectiveness of<span> price and quality, the concepts of perceived life and perceived value are used. It is found that the<span> Chinese products are perceived as price effective but the area of product quality requires<span> immediate attention because Chinese products are perceived as of low quality<br /><br class="Apple-interchange-newline" /></span></span></span></span></span></span></span></span></span></span></span>