A Comparative Study of Conspicuous Consumption and Consumer Decision-making Styles among Turkish Consumers

Abstract

The purpose of this study is to explore the effect of conspicuous consumption and the decision-making styles on Turkish consumers. The study also examines the comparison and of the conspicuous consumption and decision-making styles in the society and what the driven forces that impacts the consumers decision making and conspicuous attempts when intending to purchase. This study also illustrates the understandings of the relativity, comparison and differences between the conspicuous consumption and decision-making styles by understanding the directions and different aspects of consumer behaviours, this helps to generate important directions for future research in the future.