Abstract
We compared the Color Choice Test data of Chiang Mai University Students with the norm data of Japanese university students. The results obtained were as follows: (1) When they chose bright colors, Thai students preferred cold colors to warm ones. When they cose dark colors they preferred ward colors to cold ones, while in the case of achromatic colors they preferred white or black to gray colors. (2) For negative feeling words, both countries' students chose almost the same colors, but for positive feeling words, there were some differences. (3) Thai students had images for the words parent and mother slightly different from those Japanese students had. (4) There was much difference in color images for concrete words between Thai and Japanese students. The results of this comparative study suggest that the Color Choice Test would be useful as one of methods for approaching and understanding a community.
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