Abstract
Through a comparative survey based on a unique dataset, we highlight existing similarities and differences in the museum demand of two similar institutions located in two different European cities, Padua and Seville. While considering some of the peculiarities of the two museums, we examine the heterogeneity of their visitors’ profiles and their factual, motivational, and evaluative stated behaviours. In particular, these characteristics are econometrically regressed to explain the assiduousness of the two museums’ audiences.
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