A Comparative Approach to Analyzing Local Expenditures and Visitor Profiles of two Wildlife Festivals

Abstract

Wildlife festivals are growing in popularity and warrant additional studies of festival visitors. However, comparisons of visitor demographics, motivations, activities, and local expenditure patterns between festivals are difficult because different methods of measurement are used. By using a comparative approach, this study evaluates, with the same methods, the visitor characteristics of two similar wildlife festivals in Western Canada. While providing site-specific context, this study notes variations in total local expenditure patterns, visitor motivations, and visitor activities that result from, in part, different visitor demographics, activities offered, other attractions, and rates of overnight stays. Visitors to these festivals were slightly older and had higher educational levels than the general public, which was consistent with visitors to other wildlife festivals and ecotourists in general.