Abstract

The aim of designing present study was to analyze the role of reward that plays in motivating employees ofcommercial banks of Kohat, Pakistan. Specifically present study aims to analyzed the variance explained bypredictor variables (payment, promotion, benefits and recognition) in criterion variable (Employee motivation). Ahypothesis was developed for the present study and was tested by applying Multiple regressions. The samplegroup (N= 167) consisted of male and female employees of the commercial banks of Kohat, Pakistan. Data wascollected through Questionnaire. Questionnaire comprises two parts. First part of the Questionnaire comprises ofquestions seeking Biographical data of the respondents and the second part comprises five variables, four predictorvariables and one criterion variable. Content of the second part of questionnaire was adopted for use developed by(De Beer, 1987). The results of the study indicated that 71% variance is explained by predictor variables inemployee work motivation of commercial banks’ employees of Kohat. The results also showed that promotionamong four independent variables has greater effect in explaining variance in employee work motivation oftargeted subjects.

Highlights

  • The commercial banks play important role in worldwide economy and their employees are the best sources of delivering good services to their customers

  • The results shown in table 1 shows that a high degree of employee work motivational rate of variance is explained by the variables inserted in the equation (R – squared = 86.38%, R – squared = 71.4%)

  • The variations of employee work motivation in commercial banks of Pakistan were found as 71%, and these are forwarded being explained by the terms payment, Promotion, recognition and benefits

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Summary

Introduction

The commercial banks play important role in worldwide economy and their employees are the best sources of delivering good services to their customers. The individual motivation of a commercial bank employee plays a major role in achieving high level satisfaction among its customers (Petcharak, 2004).Commercial banks are physical structures maintained by human resources that enable the delivery of good service. With increase in the growth of the service industry, the commercial banks at present struggle for retaining employees possessing the capabilities of quality service. Research finds that it is a challenge for management in Pakistan today to motivate employees in commercial banks of Pakistan to provide quality services as it has been observed that there is tough competition among the above state area (Commercial banks in Pakistan) to provide best services and to satisfy the needs of their customers. This study is designed to answer the following questions: ISSN 1833-3850 E-ISSN 1833-8119 www.ccsenet.org/ijbm

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