Abstract
ABSTRACT The success of tourism as a sustainable means of economic development has prompted communities to undertake a comprehensive look at their tourism development options. One of the fastest growing segments of the tourism industry, incurring significant growth over the past two decades, has been with festival events. As a result there has been an increasing need for festival organizers to better understand festival types and their attendee profiles to assist in planning, marketing, and managing different types of festival events to insure their success. This article reports on a comparative analysis of attendee profiles at two urban festivals held annually in Asheville, North Carolina: (1) a summer street festival and (2) a winter film festival. Attendee characteristics, spending patterns, and economic impact were compared and significant differences were found between the two groups.
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