Abstract
A recent market research survey was performed for the Hotel Corporation of America which has many hotel and motor hotel restaurant facilities. The survey's general objective was to obtain, by means of telephone and personal interview, information on patterns in restaurant dining. It was further sought to learn the motivation for such dining patterns and also to obtain information useful in evaluating the market potential for a given community. The questions selected for the interview covered aspects of restaurant selection and use, as well as opinions about restaurants. The focus was upon the better quality restaurants, particularly those located in hotels, and directed at dinner meals in a non-business setting. -The Authors.
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