Abstract
This essay argues that critical applications of queer theory must extend beyond questions of the authenticity of sexual representation. Given that social norms regarding sexuality are constructed, critical approaches should examine the power relations that inform these constructions. This essay contends that rhetorical theory can contribute to the investigation of sexuality, and offers as an example an analysis of mainstream media representations of the homosexual “community.” The presentation of this community operates rhetorically, inviting audiences to view sexuality as a question of family morality, while also advocating an economic and ethnic hierarchy.
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