Abstract
This study proposes an image colour analysis tool that could help graphic/product designers to understand colour distribution and colour appearance of a series product. The analysis method is in accordance with the CIELab uniform colour space created by the International Commission on Illumination (CIE) in 1976. Based on the analysis method used in a previous study of the oil paintings, 370 oil paintings were analysed. The results demonstrated that using simple colour difference formula could reveal the images’ numerical colour distribution (Tsai, 2019). The focus of this study is twofold: to understand the colour appearance of product design and to check the rationality and reliability of the analysis tool. The analysis tool this study proposes could also be useful in providing the product designers with easy analysis and understanding of the colour distribution of images.
Highlights
Marketing strategies aim to determine the position of target consumers, including terms of age, sexual preference and popular trend in marketing
A robust colour analysis tool could assist the designers to objectively know how colour distribution and how many colour used in the uniform colour space
This study focused on understanding the colour appearance of product design and checking the rationality and reliability of the analysis tool proposed
Summary
Marketing strategies aim to determine the position of target consumers, including terms of age, sexual preference and popular trend in marketing. How to analyse and understand the colour used in current products is one of the important training topics for graphic/product designers. The personal knowledge of the viewer tends to affect the reading of colour images. Numerous studies were conducted based on visual assessments by using psychophysical methods to analyse the image reproduction and its application on painting artworks (Tsai, 2019). This study proceeded from the idea that colour science could reasonably analyse the colour or colours used in product design. What sets this study apart from previous research undertakings is that it utilised an effective way of analysing colour images in product design. The main purpose of this study is to develop a useful analytical tool to facilitate understanding of an image’s colour distribution by providing the product designer’s reference
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