A Collaborative Web Recommendation System Based on Fuzzy Association Rule Mining Techniques

Abstract

Currently the use of web recommendation techniques is growing worldwide with aim of providing the custom-made required data to end users. Most of the web users complain about finding useful information on web sites. Web recommender systems predict the information needs of users and provide them with recommendations to facilitate their navigation. Recommender systems have been extensively explored in web mining. The web recommendation systems are split into two main categories such as collaborative recommendation system and content based recommendation system. However, the quality of recommendations and the user satisfaction with such systems are still not optimal. In adaptive association recommender systems based on web mining techniques have strengths and weaknesses. One of these weaknesses is lack of consideration of an appropriate measure to calculate the user’s interest degree of pages. Applying Fuzzy Association Rule Mining (FARM) algorithm to a recommender system leads to calculate user’s interest of pages more accurately. Consequently generated recommendations will be more desirable when compared to other association rule mining techniques.