A cluster model of ethno-tourism organization in Russian regions

Abstract

Purpose This study aims to investigate the prospects for cluster modeling of ethno-tourism development in Russian regions. Design/methodology/approach This study uses the methods of system and comparative analysis, mathematical statistics, managerial diagnostics, expert estimates, in-depth interview, cluster method and social and psychological testing. Findings A significant number of Russian and international researchers study the problem of cluster and network interaction in economics using different perspectives. Special attention should be paid to the theory of cluster and network interaction in the field of tourism. This theory establishes the framework for the formulation of the concept of regional tourism development. The author believes that the concept should be developed using network forms of interaction in the field. Practical implications The government should support cluster initiatives to improve the competitiveness of the country in the field of tourism. Further, this cluster policy should include tourist centers with the best prospects, as they are capable of stimulating the country’s economy, and develop a legal framework to provide cluster initiatives support. Otherwise, cluster and network modeling is likely to fail. Another limitation is the negative attitude of local and conventional religious communities toward the ideas of ethno-tourism issues; the best example is the included case study from Mari El Republic, Russia. Originality/value Given the wide ethic, cultural and geographical differences within the Russian Federation, it is helpful to develop a spatial model of cluster and network organization for tourism based on selection of the areas that feature unique natural and recreational potential in addition to historical and cultural attractiveness. These areas can be viewed as places where various cluster tourist initiatives and local tourist clusters can be implemented. The use of ethno-tourism as a base concept for local tourism development in the region is bound to make the region more attractive for investors and, thus, support and promote interest in the unique culture of the indigenous peoples.