Abstract
Every day, web credibility is becoming an increasingly important. It affects how we interact with information on the internet as well as the quality of those interactions. Web credibility also spills into the real world, as misinformation from the internet can have very real consequences and catastrophic losses. It also sets an aggressive challenge of choice among different web services in the internet user community. In this paper, we investigate the existing practice and research work on evaluating web service credibility. We classify the available techniques and discuss their capabilities and impacts on user/web interactions. This work will help discover the venues for credibility measures and highlight the effective techniques in different web service domains. It will also help build more rigorous techniques to disseminate credibility measures and support internet user choices.
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