Abstract

In this study, we present a contextual model for analyzing the escalatory and de-escalatory trends in media reporting of seven conflicts in Pakistan. For this purpose, we combined findings from both survey and content analysis. While the survey helped to examine the journalists’ perceptions about the security threats of conflicts and the factors that influence the reportage, the content analysis was utilized to analyze the escalatory and de-escalatory characteristics in the coverage. The findings show that high security conflicts lead to a patriotic reporting scenario that results in high escalatory coverage. There is a significant decrease in the escalatory coverage as the assumed threat level of a conflict decreases. Similarly, we found that a conflict in which journalists exercised more relative freedom from pressure groups was reported in de-escalatory fashion. These findings can be useful for strategizing for the implementation of peace journalism in Pakistan in particular and elsewhere in general.

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