Abstract

One hundred and seventy-five female students viewed a videotaped presentation of a female stranger who expressed opinions about topical areas that were correlated with but not the same as the topics of items to which the subjects had responded on an attitude questionnaire. The results showed that both judged aware and judged unaware subjects responded more positively to the stranger and inferred more similar interests if she was attitudinally similar to them. Since verbalized awareness of attitudinal similarity is not a necessary condition in a reinforcement point of view of interpersonal attraction, the overall results of the study support such a viewpoint.

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