Abstract
This research was initiated to identify the type of sources that online MBA students in a required marketing class cited in their final papers. It also sought to discover whether they included any of the Libraries’ subscription databases in their bibliographies, especially IBISWorld and ReferenceUSA, which were the focus of two asynchronous video tutorials that were created for this course. The author used citation analysis to do this. Results showed that students overwhelmingly used Company websites. Then citations dropped to four other categories, Trade, Consumer, Government, and News. Some database subscriptions were cited, including the two covered in the tutorials. Video play data for each of these increased each quarter. There have been a few articles focusing on citation analysis and business information literacy. This study adds to the literature and provides some areas for further research.
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