Abstract
Alternative alcohol warning labels were studied with a method used in magical-thinking research. In two studies (N = 111, N = 75), subjects completed a questionnaire. A "poison," "toxic" or "causes cancer" label on a beer can was shown to have substantial effects on self-reported choice behavior. In contrast, the alcohol warning label now mandated to appear on alcohol containers did not have nearly as powerful an effect. Explanations for the lack of strong effects of the mandated warning label center around label length, type of warning and salience of the warning. The methodology described in this article appears to test gut-level or conditioned responses to labels, which may be a valuable technique for evaluating warning labels.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
