Abstract

The research objectives was to verify causal model of Student Green Behavior (SGB) with effect of Public Mind Inspiration (PMI) and Plastic Life Cycle Assessment (PLCA) of undergraduates of Rajabhat Mahasarakham University. The results revealed that PLCA and PMI were able to explain the variation of SGB with 77.00 percent. PLCA had the most direct effect on SGB with an effect 0.47, subsequence was PMI with an effect 0.42. Moreover, PLCA had effect on PMI with an effect of 0.38 and be able to predict the variation of PMI with 79.00 percent. The causal model of SGB effect with PMI and PLCA was verified the anticipated model and it was tailored with all observed variables in line with criteria of Chi-Square/df value with less or equal to 2.021 and it was less than or equaled to 5.00 (2/df ï‚£ï€ 5.00). RMSEA (Root Mean Square Error Approximation) equaled to 0.044 (RMSEA < 0.05) and RMR (Root Mean Square Residual) equaled to 0.024 (RMR<0.05) including index level of model congruent value of Goodness of Fit Index (GFI) equaled to 0.95, and Adjust Goodness of Fit Index (AGFI) equaled to 0.94 which are between 0.90-1.00.

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