A Case Study on Management Execution Plan of Korean Companies in Response to Potential Crisis under Uncertain Business Environment - The Perspective of Organizational Culture Management -

Abstract

There is a widespread perception that companies with a strong and unique organizational culture have better business performance. Companies implement various measures to overcome the management crisis caused by numerous internal and external factors. Organizational culture is pivotal not only to enabling the growth and existence of a company, but also to securing a competitive edge. This study aims to explore the implications for effective management of organizational culture by analyzing the practices of four large leading Korean firms. This study uses surveys and in-depth interviews of managers responsible for organizational culture in the companies Through this study based on the cases of Korean companies, we confirm what methods of managing organizational culture companies should maintain to cope with potential crises under the recent global economic recession. This study confirms that some leading companies in Korea have established frameworks for organizational culture management to create and manage a predetermined culture, and that continuous use of these frameworks had a positive influence on management performance.