Abstract
The study dealt with Korean Wave focusing on K-POP and analyzed its success factors, the changes in Korean Wave and the future directions for development. Also the study has compared the results of the idol groups’ performance, held by SM Entertainment in June 2011 in Paris, and the perspective of Korean and French media. Key reasons were examined to analyze what led K-POP to play a crucial part in spreading the Korean Wave: The expansion of the age of its takers ranging from teens to females in their 20s; the fusion of a variety of cultural elements including oriental dance and occidental pop; the systematic system of idol training; marketing activities based on social media, etc.
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