Abstract
The usage of active learning approaches for the delivery of courses can enhance the learning ability of students. This case study establishes the effectiveness of active learning strategies and benefits in grasping the curriculum which is a central concept of student-centered learning, derived from the productive approach. This study focuses on the Course in Digital Marketing where there is a scope to enhance and encourage active participation of students to explore and configure recent tools such as Blogger, Google Ads, Facebook Ads manager, small SEO tools to name a few. The students can analyze and review the performance of advertising campaigns with the Analytics tool and suggest improvement plans based on performance metrics. The active learning approach enhances their interpersonal, and communication skills and a chance for employability in the field of marketing or have their own business ventures.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.