A Case Study on Digital Signage in Korea -Intellian Systems-

Abstract

Despite the rapid growth of digital signage market with diffusion of digital media, there has been little case study in digital signage research area. More specifically, this case study of Intellian Systems, one of the leading digital signage companies, reveals how it made the successful growth by developing signage technology and its service in such a market. This study also describes how Intellian Systems strengthen and extend their digital signage business. By introducing Intellian Systems and its technology with service, this study provides some practical implications for firms which are relevant to using digital signage in Korea. In particular, we found that IT manpower who has specialized knowledge, excellent components of technologies and IT solutions as well as strategic alliance with a variety of partners as critical success factors in order to gain competitive advantages in digital signage industry.