Abstract
Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used for digital advertising. This paper will study the implications of digital marketing in the modern world along with the difference between traditional marketing and digital marketing and the present stage of digital marketing in India. The current study has been casual, exploratory and empirical in nature and the data needed for research work has been collected by using both direct and indirect method of data collection.
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