Abstract
This is a detailed case study about how behavioural science was applied to improve the boarding experience at the gate that satisfied the needs of passengers, employees, and the airline operator, Southwest Airlines. The case study shows how the principles for applying behavioural science described in earlier chapters were used to solve the challenge. In this chapter, Rubinstein outlines the activities that enabled the development of a behavioural model of passenger behaviour, and how a five-step approach to intervention design was applied. It ends by showing some of the solutions that were devised and describes the results of a testing programme in a real-life situation in an airport in the USA.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.