Abstract
This study offers an analysis of organisations’ heritage-related Corporate Social Responsibility (CSR) projects with reference to the multi-ethnic communities in UNESCO George Town, Penang, Malaysia. The existing analysis towards the battles to promote and conserve the UNESCO heritage enclave’s tangible and intangible heritage properties have generally revolved around local, state, and federal-level organisations, neglecting the voices of marginalised ethnic groups. The marginalised ethnic group of concern is the Malay communities. The aims to be achieved are three-fold: (i) To examine the patterns of ethnic marginalisation occurring in the ethnic composition of the organisations, (ii) to explore the patterns of ethnic marginalisation occurring in heritage-related CSR projects of the organisations, and (iii) to develop the emergent typologies stemming from the patterns of ethnic marginalisation. 22 CSR executives participated in this study. The findings indicate four typologies of organisational marginalisation with reference to the Malay community in the heritage enclave.
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