Abstract
Mobile Internet applications on ubiquitous mobile networks allows real‐time, anywhere, anytime connectivity to services. Owing to its scalability and potential cost savings, mobile communication is being increasingly applied in the business and consumer communities to create innovative data and voice application, which run over the Internet infrastructure. This paper reports on a case study at an organisation that created an innovative approach to developing mobile applications developed by third party independent developers. A conceptual wireless reference model is presented that was used to define the various system constituents required to create effective mobile applications.
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