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Abstract
In the face of demands for researchers to engage more actively with a wider range of publics and to capture different kinds of research impacts and engagements, we explored the ways a small number of environmental researchers use traditional and social media to disseminate research. A questionnaire was developed to investigate the impact of different media as a tool to broker contact between researchers and a variety of different stakeholders (for example, publics, other researchers, policymakers, journalists) as well as how researchers perceive that their use of these media has changed over the past five years. The questionnaire was sent to 504 researchers whose work had featured in a policy-oriented e-news service. 149 valid responses were received (29%). Coverage in traditional media (newspapers, broadcast) not only brokers contact with other journalists, but is a good source of contact from other researchers (n=47, 62%) and members of the public (n=36, 26%). Although the use of social media was limited amongst our sample, it did broker contact with other researchers (n=17, 47%) and the public (n=10, 28%). Nevertheless, few environmental researchers were actively using social media to disseminate their research findings, with many continuing to rely on academic journals and face-to-face communication to reach both academic and public audiences.
Highlights
Research communication and the impact of new technologies are changing the way research conclusions are communicated, at the same time as demands for greater access to information are increasing [1]
Researchers were asked about the impact, in terms of contact from different groups, of their research being featured in the policy focused news alert, traditional media or social media (Figure 1)
56% (n=84) of researchers featured in Science for Environment Policy (SfEP) had been contacted by someone, compared with 93% who had coverage in traditional media and 72% (n=26) who had experienced coverage in social media
Summary
Research communication and the impact of new technologies are changing the way research conclusions are communicated, at the same time as demands for greater access to information are increasing [1]. Researchers can use a variety of strategies to disseminate the outputs of their research, as well as traditional media such as newspapers, radio and television, emerging formats include open access academic journals, disciplinary repositories, institutional repositories and personal websites [3]. Provide a variety of opportunities to promote and disseminate the latest research [3]. Science for Environment Policy (SfEP) is an e-news service designed to facilitate the transfer of scientific knowledge to the policy community. Managed by the Science Communication Unit since 2006 [4], the service is funded by the European
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