Abstract

Responsive web design is being widely adopted to maintain usability across a diversity of devices and screen sizes in contrast to earlier approaches which focus only on mobile or non-mobile (desktop) devices. This paper evaluates the effectiveness of responsive web design with a specific case study, the California Report Card, an online civic engagement tool. We compare Version 1.0, a mobile-optimized design, with Version 2.0, a responsive web design and consider three hypotheses: (H1) a mobile-optimized web application will receive most of its users from mobile devices, (H2) mobile-optimized design loses engagement from non-mobile users and (H3) responsive design mitigates these losses. Our results support H2 and H3 but not H1. These results support the adoption of responsive web design to maintain access for the significant population of non-mobile (desktop) users.

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