A Case for Participatory Research in Business Management

Abstract

The human aspect is getting due attention in the management research that adds more fascination to management research. The pursuit of understanding the human factor clearly highlights the importance of participatory methods of qualitative research. This pursuit remains unfulfilled unless the subjects and objects of the management research themselves becomes party to research. Here lies the importance of participatory management research that is an organic part and parcel of qualitative research. The present paper attempts to provide an overview of the tools for participatory management research.