A Call to More Imaginative Research into Creative Achievement

Abstract

ABSTRACT Psychologist J. P. Guildford issued a challenge to study creativity nearly 70 years ago. How well have we done and what might the next steps be in our endeavors to understand creativity? The field of creativity research has examined the internal thinking process of creativity, largely through measures of divergent thinking and remote associates. We have tracked the creative successes of people assumed to be of high talent and high intelligence. And, we have evaluated creative products. More recently, we have correlated various cognitive and personality measures, purported to be linked to creativity, with brain structure and function. In spite of this flurry of activity, there are some problems. These assessments do not provide specific or significant predictive validity of creative achievement. Similarly, while Guilford desired to separate creativity from the purview of intelligence in his challenge, these constructs appear to be as entangled today as they were in the 1950ʹs. When viewing all predictive variables of creative achievement across person, process, and product, we found that the personality trait of openness to experience – provides the best combination of specificity and predictive power. Finally, we join others in calling for more study of imagination as a mental tool that individuals at all skill levels use to predict outcomes, visualize scenarios, and engage in counterfactual thinking – in service of creative achievement.