Abstract
Business transformation is essential to making the small-sized family business more sustainable. Technological and environmental changes have radically transformed the way of doing business. Business transformation into digital business is the key to success in these conditions. On the other hand, some of the previous studies of business transformation in several countries and industries show different empirical evidence. This study analyzes the transformation process in a small-sized family business. This is a case study of 15 small-sized family businesses with four different types of industry, with an interview and observation period of 12 months in 2019–2020. This study has formulated a business transformation model for a small-sized family business and presented the results of the transformation process carried out. The research results indicate that a business transformation model consists of several attributes and sub-attributes. Business transformation results indicate different processes and times between companies. In general, the transformation process can be grouped into the exploration, learning, and synchronizing stages. The industry with the fastest transformation process is the hospitality industry, while the manufacturing process for the industry takes a bit longer. The results of this study indicate that business transformation has improved the sustainability of a small-sized family business that is characterized by its ability to adapt to changing technology and environmental conditions.
Highlights
Business transformation refers to the process of applying technology, which drastically changes business methods
It finds a transformation model that fits the characteristics of a small-sized family business and presents the results of the transformation process carried out
A significant finding from this study is a business transformation model consisting of several attributes and sub-attributes
Summary
Business transformation refers to the process of applying technology, which drastically changes business methods. Small family businesses need business transformation to enhance sustainability. Business transformation has become more difficult for the family businesses (Brenk et al, 2019) as their culture and status quo are very rigid and hard to change (Naldi et al, 2007). In this context, it is crucial for family businesses to find ways to become sustainable in the volatile and highly competitive environment. The smallsized family business needs to respond to the changes and transform to become sustainable
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
