Abstract
<span>Crowdfunding allows entrepreneurs raise fund to help subsidizing their project. In other country, crowdfunding platform has become famous. In the contrary, it is yet to be trend in Malaysia. Financing using internet still irrelevant among Malaysian citizen. Without a proper guideline and strong crowdfunding platform based in Malaysia as a benchmark, it is hard to convince entrepreneurs and funders to consider crowdfunding as an option to fund a project. This research thus proposed business model canvas which can be applied by the crowdfunding platform organizations to manage their business and operation more efficiently. Case study method has been employed with two techniques of data collection: interview and document review. Two crowdfunding platforms based in Malaysia participated in the case study. The findings show that both crowdfunding platforms have fundamental business model elements that made of a solid foundation as a crowdfunding platform. These results offer insight into crowdfunding environment and how it links to another necessary part of business for it to function as a successful business. Nine building blocks fits well in the crowdfunding platform business model elements namely partner network, core competency, key resources, value proposition, customer relationship, distribution channel, customer segments, cost structure and revenue stream. Interestingly, the findings revealed another imperative element that should be part of the canvas: risk management.</span>
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Indonesian Journal of Electrical Engineering and Computer Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.