Abstract
Trust in the entity that provides a technology plays an important role in the development of user trust in that technology. By focusing on the suitability of a given technology to the values of its users, the fields of human–computer interaction (HCI) and value sensitive design (VSD) presently touch on, but do not fully explore, this role. VSD evaluates design choices for a technology; in this chapter, we evaluate design choices for a business (such as business model), in particular Internet of Things (IoT) businesses, in an effort to reach a more nuanced understanding. We discuss frameworks for understanding trust in a provider-centered context based on the three pillars of ability, integrity, and benevolence, and then suggest a methodology for quantifying the business value of consumer trust in a company based on fluctuations in stock price after a trust violation. Finally, we examine how this trust relationship may impact adoption of IoT technologies specifically and apply the ability, integrity, and benevolence framework to case studies of three IoT companies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
