Abstract
Abstract The purpose of the article is to gain a better understanding of SME (small to medium enterprise) in China and learn about their understanding of business consulting and whom they currently refer to when it comes to solving business related problems. An online survey was shared via platform and received 206 responses. We can show that most SME owners are not familiar with the concept of “consulting”, while the younger generation resorts to modern channels (WeChat) to gain access to information helping them to steer their business. Unlocking the full potential of this vast market will require new methods, patience and education of the potential clients. There is a chance for foreign consulting firms (except in the public sector) that will require new ways of approaching clients and new forms of delivering “knowledge”.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
