A Brief Analysis of Using Big Data Technology to Analyze the Impact of Ownership Structure on Company's Operating Performance

Abstract

Nowadays, in the era of big data, intelligent technology has played an important role in various fields. This paper uses Xinjiang listed companies from 2012–2017 as a research sample to explore how big data on the equity structure of Xinjiang listed companies can play a role in operating performance. Through the use of relevant descriptive statistics and measurement methods, the company's equity structure is divided into three aspects: equity concentration, equity checks and balances and equity liquidity, and the company's operating performance is measured by the return on net assets. The study found that the concentration of equity has a positive impact on the company's operating performance. However, the degree of equity checks and balances and equity liquidity have a significant negative correlation with the company's operating performance. On this basis, combined with the background of big data, further analysis of the impact of the ownership structure on the company's operating performance is carried out. Finally, combined with the actual situation from the perspective of improving the company's operating performance, several measures to strengthen the governance of the equity structure under the background of big data are proposed to improve the company's operating performance.