A Brief Analysis of the Combination of Luxury Goods Consumption and Cultural Tourism in China

Abstract

With the development of globalization and social economy, the rapid growth of spiritual and cultural material demand, through access to online data, survey comparison method, looking for cultural tourism consumption and luxury consumption to meet the common spirit of consumer kernel, achieve innovative luxury brand visual image and cultural construction, use good "in the marketing" rationalize the purpose of cultural resources allocation. The combination of luxury consumption and cultural tourism can not only stimulate consumer consumption and promote the development of cultural tourism, but also the vigorous development of cultural tourism reflects on the development of luxury brands.