Abstract
The sales of traditional board games are in decline thanks to the popularity of computer and console games and an overall change in the way we live. The time that most families have available to them to share common pursuits is, to say the least, limited and the tableau of the family playing a board game on a weekend afternoon has long been consigned to the history books together with the traditional Sunday lunch. And yet the commercial potential of such games marketed from a new platform is a huge and currently untapped source. For the manufacturer that gets the balance right between appealing to both parents and children there's good news in store.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Advertising and Marketing to Children
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
