Abstract

This paper explores the role of Blending Theory, as a framework, to aid in design decisions while deploying mobile experiences for heritage storytelling. Blending Theory provides a structured way of thinking about how digital and physical spaces can be brought together to create new experiences in blended spaces. In this paper we describe the development of an app that aims to enhance the visitor experience to a heritage destination in New York State. We show how the blended spaces framework was used to guide the design and development of the app and provide evaluation data that highlights the effective UX that resulted. Heritage stories and augmented digital agents are used to guide a visitor from one point of interest to another, providing an engaging user experience for schoolchildren.

Highlights

  • The growing number of systems that provide usergenerated reviews has dramatically changed the way users make purchase decisions in an eCommerce context (Liu et al, 2008)

  • The importance of trust signals on systems that provide user-generated reviews arises because previous work has suggested that user trust in reviews and reviewers can be affected by a number of barriers (Ku et al, 2012)

  • Our study builds on previous work (Riegelsberger et al, 2005) that explored users’ assessment of trustworthiness of online vendors through trust signals, and we extended this work to user-generated reviews

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Summary

Introduction

The growing number of systems that provide usergenerated reviews has dramatically changed the way users make purchase decisions in an eCommerce context (Liu et al, 2008). These systems, such as TripAdvisor, Yelp, etc. Are extensions of online communities which are consumption-related Users interact with these systems to read reviews and to assess vendors’ services prior to purchasing them. Users’ trust in vendors can be mediated by the trust in the reviews or reviewers, or possibly both (Figure 1).

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