Abstract
User-generated innovation has contributed to the growth of the democratization of open-innovation models. One of the most common forms of user-generated innovation is evident on social media platforms. The purpose of this study is to investigate nonpecuniary motivations that drive innovation among user innovators on social media platforms. Furthermore, the study examines the underlying sociopsychological and biological dispositions that influence nonpecuniary motivation. The experimental and control group consisted of 204 user innovators on different social media platforms who filled out a self-reporting questionnaire in this exploratory research design. The study assessed endocrinal biomarkers through a proxy measure of 2D:4D ratio associated with behavioral, emotional, and social behavior. It developed a moderated-mediation model evaluating the indirect conditional relationships through a regression-based analysis with bootstrapped estimations. The findings support the moderated-mediation model, indicating that nonpecuniary motivation primarily explains user innovator behavior. Hedonic emotions, characterized by aesthetics, experiential enjoyment, and satisfaction-related feelings, mediate this relationship. A critical finding of the study is that endocrinal testosterone moderates this mediated relationship. This study is the first to apply a biopsychosocial lens to examine motivational drives influencing user-generated innovation using a moderated-mediation model. It contributes to understanding user innovators’ tricky motivational purposes, emphasizing the role of human agency in advancing the open-innovation agenda.
Highlights
An avalanche of interest in open-innovation research has contributed to widening the scope of the field, its research, and its impact on industrial practice [1]
The results show that the moderating effect of testosterone level and interaction effects of Testosterone level (TL) and nonpecuniary motivation (NPM) on user innovation were statistically significant (p < 0.05)
The findings indicated that hedonic emotions mostly explained the predictive effect of nonpecuniary stimulation on usergenerated innovation, and testosterone levels buffered it
Summary
An avalanche of interest in open-innovation research has contributed to widening the scope of the field, its research, and its impact on industrial practice [1]. User-generated innovation (UGI), an essential constituent of open innovation, has received considerable attention recently. According to West et al [2], user innovation shares similarities with open innovation, in how the innovation is a distributed process. Defined user-driven innovation as user-generated innovativeness that creates value. The user innovator creates and shares knowledge and activities outside the firm’s domain, which forms an essential element of open innovation [4]. This permeation of organizational boundaries and democratized innovation makes
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