A Bibliometrics Analysis on Consumer Empowerment

Abstract

The term "Consumer Empowerment" is a relatively recent marketing approach that has a major effect on customers. In recent years,consumer empowerment has attracted considerable interest from researchers. The major goal of this study is to aid researchers in developing a theoretical framework for the topic consumer empowerment, as well as to provide a summary of resources for people interested in the area by suggesting relevant articles and publications. Numerous studies have looked at how consumer empowerment affects businesses' strategies. Yet, there is a scarcity of bibliometric studies that categorize this output. So, the purpose of this research is to present a bibliometric overview of consumer empowerment studies by finding the major publications in this area. Scopus database is used for deriving the data for the study from the year 2010 to 2023. The study provides invaluable insights into the annual research publications, the most important journal, authors, affiliations, country with the most publications, trending topics and keyword analysis. These discoveries may direct prospective researchers to establish a paradigm prior to initiating research on consumer empowerment.