A Bibliometric Analysis of Social Responsibility and Geopolitics Influences on Sports Sponsorship

Abstract

Through bibliometric analysis, this study offers a thorough investigation of the connection between geopolitics, sports sponsorship, and social responsibility. We investigate the degree of unhealthy sponsorship in junior community sports teams, taking into account policy implications, public health issues, and regional and socioeconomic inequities. We used a multidisciplinary approach, gathering relevant papers using bibliometric analysis and conducting a literature review to assess the state of the field. While qualitative approaches were utilized to look into public opinion, quantitative techniques were applied to examine data on sponsorship agreements. We also looked at the laws and policies that are in place right now regarding sports sponsorship. Legislative adjustments are necessary to lessen the negative consequences of geopolitics on public health and social responsibility, as our synthesis and interpretation of the data show.