A Bibliometric Analysis of Halal Food and Certification: Existing Research & Future Directions

Abstract

Purpose: Present paper makes an attempt to offer a systematic analysis of researches conducted on an emerging area of ‘halal food’ and ‘certification’ across the globe during the period of 2013-2020. Design/methodology/approach: Along with extensive review of relevant literature on halal food and certification in a period of eight years, present study offers a bibliometric analysis on a sample of 205 scholarly research articles published on the subject. The data retrieved from Scopus database has been put to theanalysis with the help of Biblioshiny (R Package). Findings: The emerging concept of ‘halal food’ and ‘halal certification’ offers a great opportunity for researchers to explore, analyze and recommend the appropriate marketing strategies to be opted in different countries and regions. Present research has identified the research gaps as possible areas of further research that may significantly contribute to the body of knowledge on ‘halal food’ and ‘halal certification’. Research Limitations/Implications: Although present study attempts to systematically review the existing research (s) conducted on halal food and offers directions for future research but the analysis is based on research papers retrieved from Scopus repository only. The same may further be performed on the database of other repositories or use mixed method analysis. Originality/Value :Present study offers a way forward to research on ‘halal food’ in a systematic manner with a combination of citation analysis of Document, Sources, Authors, Affiliations, Countries and three-fold analysis of Title, Keyword and keyword plus to identify the most cited papers and their dimension of research.