A bibliometric analysis of a four-construct framework: internationalization, business strategies, digital technologies (AI, blockchain, cloud-computing) and digital transformation

Abstract

In the dynamic business landscape of 2023, the rapid adoption of digital tools and technologies, including ChatGPT 4 and advanced AI software, is reshaping companies' operations and strategies. This article focuses on the profound impact of these advancements on internationalization efforts. Integrating AI applications empowers businesses to enhance efficiency, optimize decision-making, and drive innovation, particularly in the context of global expansion. Cloud computing is pivotal in offering scalable infrastructure and adaptability to changing market conditions. Additionally, blockchain technology ensures secure and transparent cross-border transactions, bolstering businesses' confidence in international markets. Through real-world case studies and research insights, this article highlights the transformative influence of AI, cloud computing, and blockchain on business strategies, emphasizing their potential to drive operational excellence, foster innovation, and facilitate global expansion. It provides valuable guidance for navigating the digital transformation era and seizing international opportunities. This research employs an extensive literature review to examine the intersection of internationalization, business strategies, digital technologies (AI, blockchain, cloud computing), and digital transformation. Additionally, a bibliometric analysis utilizing VOSviewer is conducted to visualize and analyze the cooccurrence of keywords related to these four concepts, providing insights into research trends and relationships within the field.