Abstract
The study seeks to solve issues related to the challenges generated in a knowledge-based society, which presents contexts of high competition and demands punctuality and maturity, as far as the approach is concerned by several actors involved in the innovation process. In this regard, business models emerge as instruments capable of creating value and changing contexts from their differential approaches. Therefore, it is necessary to understand the context of this new society based on knowledge, understanding some concepts and perspectives. It is also possible to understand what the literature talks about innovative business models, which stands as study of this research. The research reports a qualitative approach and the bibliographic study as ways of data collection and analysis. About the results, it is worth highlighting the contributions generated from the visions of the literature that contribute to the strengthening of business models as innovative instruments and with a fundamental role in scenarios that require punctuality and a lot of attention to the context.
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