A Behavior Model on Investors' Savings Pattern and Choices of Investment Options in the Financial Market

Abstract

India has reckoned itself as the fast-paced economy in the present time. The GDP growth rate is the indicator to define the Indian economy and growth in investors’ confidence. As per the World Economic outlook, the IMF said India will grow 7.3% in financial year 2019 and 7.4% in financial Year 2020. India is having the positive growth prediction in the coming year. A vibrant economy has paved the way for development and raising the standard of living of people. Even the investors’ in the financial market has radically changed over the period of time. Currently the investors’ think of multiplying the income and effective utilization of savings in multiple channels of investment. An individual forfeits his present utilization to create reserve funds which thus are put resources into different venture openings. It is fundamental for any person to have legitimate understanding of all the significant issue which can have bearing on his investment choices. The study will focus on understanding the relationship between investors’ savings and investment preferences as well as developing the Investment model.